The Agency

PHARMA ROSE

A medical promotion agency founded in 2017, PHARMA ROSE supports pharmaceutical firms in promoting their products to healthcare professionals.

Consistency note: the brochure mentions "fourteen years of experience" (p.2) and "Over 10 years of experience" (p.3). This figure is to be confirmed by PHARMA ROSE.

The Agency

About the agency

Our company, PHARMAROSE SASU, is a medical promotion agency founded in 2017 and led by Mrs. SAM/KABORE W. Rosine, an economist by training with a Master's degree in economic science of natural resources and the environment.

We have fourteen years of experience with twenty (20) fully qualified representatives to our name.

Our strength lies in training our representatives, since 90% of them are recruited and trained by ourselves and placed on the market. We also provide continuing training for young representatives who have left medical rep training schools, to complete their internship.

Since then, we have welcomed and trained around a hundred medical representatives.

Our story

We collaborated as a representative with a few laboratories such as PLETICO, COOPER France and PHARMACO.

This collaboration with these various firms allowed us to understand the ins and outs of medical sales.

We also realised that it is a fascinating profession.

This helped us make the decision to create this company which, today, is our pride.

Vision & mission

Vision

To be a leader and a major player in the field of medical promotion through an approach of total quality and customer satisfaction: this is our Vision.

Mission

Our Mission is to assist our clients and partners efficiently throughout the entire process, namely: study, implementation, distribution, promotion, follow-up, training and commercial intelligence.

Our objective

To help pharmaceutical firms make themselves and their products known through high-quality, effective information delivered to health specialists, namely:

  • Doctors
  • Nurses
  • Midwives
  • Pharmacists
  • Pharmacy assistants, etc.

Areas of activity

Promoting pharmaceutical products through the registration and launch of these products.

Our strength also lies in the follow-up and training of our representatives, as well as product development in the market.

We are skilled at launching the products assigned to us because we are able to take a product and position it as a leader in its therapeutic class.

We have to our credit products that are leaders in their therapeutic class.

Our values

What drives us every day

01Trust
02Efficiency
03Professionalism
04Agility
05Ethics
06Transparency
07Quality commitment

Management

Our Founder & Managing Director

SAM/KABORE Wendlassida Rosine, Founder & Managing Director

SAM/KABORE Wendlassida Rosine

Founder & Managing Director

A Burkinabè entrepreneur and executive, holder of a Master's degree in Economics and Management (specialising in Agricultural Economics of Natural Resources and the Environment), with over ten years of experience in pharmaceutical promotion, business development, supervision and team management.

Background & achievements

  • Founder and director of PHARMAROSE SASU (since 2017)
  • Founder of the CARNESTI parapharmacy (since 2021)
  • Founder of FASO BÉNI INDUSTRIE (FABI) — LA SAMARITAINE brand (since 2023)
  • Pharmaceutical promotion and management since 2015 (EXPHA)
  • Former medical representative at Laboratoire PLETHICO (2011-2012)

Key skills

Team management and leadershipPharmaceutical promotion and marketingBusiness development and growth strategyProduct launch and developmentPartnership management and negotiationPharmacovigilanceEntrepreneurship and business development

Our team

PHARMA ROSE relies on a network of twenty (20) qualified representatives, trained and supervised in-house. Discover our teams in our gallery and videos.

Named team composition, roles and individual photos to be provided by PHARMA ROSE.

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